Tool: What it’s Worth to Rank in Google, Yahoo and MSN

Want to know what it means to rank 4th in MSN? How about to rank 2nd in Yahoo? Or what about ranking 1st in Google and 3rd in MSN?

Well then grab the number of overture searches the term had last month and use our new “Expected Clicks by Rank in Google, Yahoo, MSN and Other Tool.

By combining the AOL User Search Data, Hitwise Search Engine Market Share and Overture Search Tool, you can now estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term.

The AOL user search data has been harvested to determine the CTR (Click Through Rate) for ranking number 1 vs. number 2-10. The sample size is large enough and broad enough that we can infer that this average holds true across many verticals:

Results from:
Total Searches:9,038,794
Total Clicks: 4,926,623

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

The rest of the Long Tail (ranks 11-1000) = 11.3 percent of click throughs.

Search Engine Ranking #1: 2,075,765 clicks
Search Engine Ranking #2: 586,100 clicks = 3.5x less
Search Engine Ranking #3: 418,643 clicks = 4.9x less
Search Engine Ranking #4: 298,532 clicks = 6.9x less
Search Engine Ranking #5: 242,169 clicks = 8.5x less
Search Engine Ranking #6: 199,541 clicks = 10.4x less
Search Engine Ranking #7: 168,080 clicks = 12.3x less
Search Engine Ranking #8: 148,489 clicks = 14.0x less
Search Engine Ranking #9: 140,356 clicks = 14.8x less
Search Engine Ranking #10 147,551 clicks = 14.1x less

Search Engine Ranking 11+: 501,397 clicks

Now you may want to know the Market Share of the Search Engines Google, Yahoo, MSN and Everyone else: From Hitwise, we find:

The Search Market Share for Google: 60.2%
The Search Market Share for Yahoo: 22.5%
The Search Market Share for MSN: 11.80
The Market Share fore Everyone Else: 5.5%

Clickshare By Rank and Search Engine

The Overture Search Tool will tell you how many searches were on Yahoo for a given term. So, weighting market share and using Yahoo as a base, I extracted an Overture multiplier and we created the Expected Clicks By Rank in Google, Yahoo, MSN and Other Tool.

So let’s take something no one is searching for – something like “Free Porn” and look in the overture keyword selector tool. We find that 1,988,094 people searched for “Free Porn” last month in Yahoo. By using the “Expected Clicks By Rank in Google, Yahoo, MSN and Other Tool”, we can extrapolate that you can expect the following number of clicks based on rank:

Expected Clicks by Ranking For “Free Porn”

So why not give the “Expected Clicks By Rank in Google, Yahoo, MSN and Other Tool” a spin?

This is my first “Tool” link bait – so Hook a brother up with some link love if you want to see some more.

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